Tuesday, 9 September 2014

Harvard Business School Says Rodan + Fields is a Once in a Lifetime Opportunity

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In January 2012, Rodan + Fields Chairman and President were invited to the Harvard Business School to be participate in a case study focusing on Rodan + Fields Dermatologists, and their direct selling model.

I first heard of Rodan + Fields about 3 years ago when I was visiting family in Boston. I had never heard of Dr. Katie Rodan or Dr. Kathy Fields. At the time I had no idea that they were the doctor's who created the hugely successful acne regimen Proactiv, or the Dr.'s who created the Rodan + Fields skincare line I had just fallen in love with. 


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I knew that Rodan + Fields skincare was going to be a regular part of my skincare regimen, but had no idea that soon it would become my business as well. Confession time: I have always been very skeptical about direct selling. I simply assumed it was a scam, and people would get suckered into a business where they were promised they would make millions and end up losing money. So I decided to look into the company's business model and do some research on my own.

During my research I discovered Rodan + Fields is far from a scam and truly is a legitimate business. I came across the Harvard Business Review Case study which profiled Rodan + Field dermatologists and their direct selling model. After reading the business case, I knew I needed to take the leap of faith and try something new with Rodan + Fields or I would regret it for the rest of my life.

Before I get into the results on the case study, let me give you a little history on Rodan + Fields.

Rodan + Fields originally started selling their skincare regimens in high end department stores, like Nordstrom and Bloomingdales between 2002 and 2007. 


business opportunity


Rodan + Fields was actually ranked #1 at Nordstrom when the Doctor's decided to break free from the department stores and enter into direct sales.

Here are the results from the information found in the Harvard Business School and Network Marketing report:

In order for a company to be successful in the Direct Selling Market, it needs to be a "ground floor" opportunity.


  • Harvard Business School suggests that in order for the opportunity to qualify as "ground floor" the number of existing active distributors should be less than ½ of 1% of the population (300 million in the united states) in the country where this network marketing company exists.
  • In the United States this figure is equal to 1.5 million people
  • Harvard Business School also stated that if there were less than 500,000 people involved, you would be on the cutting edge of a great opportunity.
  • If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity.
  • Rodan + Fields currently only has 15,000 distributors in the US

What does this mean for the Canadian Market?

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Rodan + Fields is expanding into Canada in fall 2014.

Based on the Harvard Business School’s report becoming one of the first Independent consultant in Canada is truly a “Once in a lifetime opportunity!”

Based on the reports finding:
  • In order for the opportunity to qualify as "ground floor" the number of existing active distributors should be less than ½ of 1% of the population. 
  • The current Canadian Population is approximately 35 million. Based on this figure that would mean if Canada had 175 000 consultants Rodan + Fields would be considered “Ground Floor 
  • Harvard Business School also stated that if there were less than 500,000 people involved, it would be on the cutting edge of a great opportunity.
  • As stated above based on numbers if Rodan + Fields had even 175 000 consultants in Canada it would be considered “Ground Breaking”. 
  • If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity. 
  • Rodan + Fields are launching into Canada in January 2014 – which means there are currently NO Canadian distributors at this time. 
That means this truly is a once in a lifetime opportunity for the Canadian market!!! 

Ask yourself this question...if you had a chance to go back in time and buy stock in Proactiv before it became a multi-billion dollar brand...would you?
If your answer is "yes" let's connect so you too can partner with the same doctors who are NOW doing for the anti-age market what they did for the acne market!

Check out my pre-launch site for details: https://www.rodanandfields.com/ca/s#Q0EuMTI0

Let's connect if you want to change your future by helping other improve their skin and change your financial future!


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